Imagineering Our Clients’ Imaginations — A Peek into the Big Kahuna Imagineering Workshop
www.bki.com.au – Big Kahuna Imagineering makes cool shi… stuff. Models, Scale Replicas, Custom Builds, Props, Special Effects, TVCs, Character Suits, Creatures, Animatronics, Puppets, Experiential Marketing Tools… you imagine it, Big Kahuna imagineers it. Here’s a quick look at a few past projects that have come to fruition in our Sydney workshop and gone on to … Read more
Lenovo Update: Sydney Activation
Lenovo Update: A few months ago, Big Kahuna crafted the suped-up motorbike of PLAY Communication and Lenovo’s dreams for “The Dream Realisation Project”— a new marketing campaign built around the idea of DO-ing what you’ve always dreamt of, in conjunction with Lenovo’s global brand re-launch “Lenovo, For Those Who Do”. Debuting in Melbourne Airport, the … Read more
DO-ing the Lenovo DO Machine
The Lenovo DO Machine was realised in the Big Kahuna workshop. Much of the TVC was filmed in and around our workshop in Rozelle, NSW. Client: Lenovo (in partnership with Intel) Agency: Play Communication Brief: Bring to fruition the suped-up motorbike of Play and Lenovo’s dreams for “The Dream Realisation Project” … Read more
What is experiential marketing?
I recently answered a LinkedIn discussion asking “What is experiential marketing?” and thought I’d share my thoughts here… – Will Colhoun, Founder & Managing Director of Big Kahuna Imagineering Anyone remember when experiential marketing used to be called “industrial theatre”? Increasingly more big brand multimedia campaigns are relying on live activations. The brands which confidently … Read more
Pledging to Quit
Client: Naked Communications Brief: Build attention-grabbing experiential props to help Nicabate® deliver their ‘Pledge to Quit’ message on World No Tobacco Day (31 May) Fashion designer Alex Perry, the 2011 World No Tobacco Day ambassador, standing with the Pledge to Quit hand realised in the Big Kahuna workshop. (Photos courtesy of the Pledge to … Read more
2011 Experiential Marketing Summit
This month Big Kahuna Imagineering attended the Experiential Marketing Summit in Sydney. It was great to see the revival of an event dedicated solely to experiential marketing and there were some fantastic pioneers in the industry sharing their strategic insights. Here’s a few of the highlights… “You don’t have to be … Read more
FINAL LAP
In the final lap of our 11th Anniversary Memory Lane Marathon, we look at some of the projects that we consider to be… PURE CREATIVE, QUIRKY GENIUS Sensodyne’s experiential marketing campaign ran in 20 Westfield shopping centres for 20 weeks.
Lap 3 of Memory Lane
Big Kahuna Imagineering’s third lap around Memory Lane… TRICKED YA! The BKI team gets a huge high when we create a replica that is so convincingly real that it gets people talking, touching and even attempting to use it. Like with these past projects… Optus “We Hear You” campaign in Federation Square
Quick Sprint
In our Memory Lane Marathon, here’s a quick sprint… RIPE FOR THE NICKING If we’ve created something that is so cool some Joe off the street wants it bad enough to risk potential gaol time, we know we’ve done our job. ___________________________________________________________________________________________ Optus “We Hear You” Campaign Fake microphones & character accoutrements stolen BKI custom … Read more
Lap 2 of Memory Lane
We couldn’t believe we let our 10th birthday slip by without so much as nod, so we made sure to take some time to reflect on our birthday this year. HAPPY YEAR ELEVEN, EVERYONE! Here we go for lap 2 of Memory Lane! ENGINEERING TALENT BKI’s custom-designed water tower standing tall at the 2007 Big … Read more
